Feminism

The feminist view point when looking at the text of the media is one that always takes a piece of media and looks at gender presentation. By this I mean I mean they will take a piece of media text and compare how women are portrayed in comparison to the men i.e. whether they are represented as equals to the male characters or whether they are merely seen as the object of erotic desire to the male and/or are treated as such or like some kind of helpless, defenceless frightened kitten.

Feminists we're outraged by Megan fox's 'performance' in both the transformers films as well as many other people. I mean come on, A woman who knows something about cars? That's just ridiculous.

One could apply this theory to the music video but in some ways show how the feminist groups the world over may dislike it. For one thing there is no female in the music video except for a couple of seconds in the beginning and the end. It makes one wonder though whether or not the feminists would completely dislike the work as phallus-centric as it is, it doesn't have women as the object of sexual desiring and whether females are being treated as respectable members of society based solely on their sex is up to the viewer whether they see the absence of females as a bad thing or not.